Whytes in a Nutshell

YOU MAY ASK YOURSELF WHAT WE ARE DOING HERE. WELL, IT'S PRETTY SIMPLE TO EXPLAIN:
WE ARE DESIGNING THE PERFECT WHITE T-SHIRT FOR FASHIONABLE MEN.

"Whytes" is a Munich-based fashion startup with a simple mission: Designing the perfect white T-shirt for fashionable men. With the help of 379 Co-Creators from allover the globe, Nadia Botzenhard and Thomas Escher launched their lifestyle brand in December of 2015 — after 18 months of meticulous preparation. Every single T-shirt is handmade in Germany. Expertly crafted, with a premium blend of Combed Cotton and Micromodal.

The slim fit body-cut makes the perfect white T-shirt a true fashion statement even for tall and athletic build men. Why? "Whytes" is offering its super-soft T-shirts in 12 sizes. For each of the six standard sizes there is a "long-version" counterpart that's 3.5 centimeter longer than its regular sized equal. The perfect white T-Shirt for men is available online at www.whytes.co as well as in selected partner stores throughout Germany.


Bringing style in men’s life – one T-shirt at a time.

WHEN IT COMES TO FASHION BASICS, MEN ARE DOOMED. DAMNED TO WEAR UNFITTING, BULKY AND
CHEAP RAGS CALLED T-SHIRTS. WE ARE EAGER TO CHANGE EXACTLY THAT – ONCE AND FOR ALL.

quality fabrics and cuts. And so we did. Over the course of 18 months we’ve gathered feedback from a couple of hundred men by asking them one simple question: “What does the perfect white T-Shirt look like for you?” We tested as many as 22 fabrics and more than a dozen patterns until we came up with something we believe is the perfect white T-Shirt – for now. Because we won’t stop here and hope you won’t either. With your help we’d like to make our product even better over time. If you have any suggestions on how to bring more perfection to our design, feel free to reach out. We are more than happy to hear from you.

Stylishly yours,
Thomas Escher & Nadia Botzenhard
Co-Founders of whytes

At first I was in doubt. Could it really be? I mean, it’s the 21st century after all. We are about to invent the self-driving car but can’t tackle the problem of designing a white, slim fit T-Shirt for fashionable men? I started digging deeper, chatting up fashion bloggers from around the world, asking them for advice. The more I talked to those guys, the more obvious it became: there was no such thing as a slim fit, well sewn white T-Shirt. At least not one that wouldn’t break the bank for the regular guy.

So what happens when you realize you can’t find something you’d like to have? Right: you start creating it yourself – or at least, tinkering with the idea. Especially when you have a partner in crime who’s been working in New York’s fashion industry for years and knows a thing or two about design,


What makes our white T-Shirt perfect?

EXPERTLY CRAFTED WITH THE FINEST MATERIALS AND METICULOUS ATTENTION TO DETAIL OUR T-SHIRTS
WILL BE YOUR VERSATILE FRIEND – ALWAYS EMPHASIZING YOUR INDIVIDUAL STYLE.

The Fabric: Finding the perfect fabric was a rather hard nut to crack. After we’ve put 22 different jersey fabrics to an intense washing test, there was only one that matched our ambition: A European made premium lightweight blend of Combed Cotton and Micromodal. Combed Cotton is a refined version of cotton, where slim brushes are used to pull out any impurities and short cotton fibers to obtain only the purest material. Micromodal is a rather new fiber made from beech wood and spun into ultra-fine yarns to give our T-Shirts the perfect fineness and a super-soft feeling. Micromodal is feather-light and makes the shirt almost feel like a second skin. Our luxurious blend is more absorbent than regular fabrics and ensures that our T-Shirts don’t shrink or stretch.

 

The Cut: During an extensive 18 months prototyping session, we’ve created over a dozen different patterns. Our pre-final product was put to the test in summer of 2015, when we had 150 random guys in Munich’s English garden to finally try it on for the first time. Our research obviously paid off: we’ve gathered great positive responses on the overall slim fit style – especially the mid-length slim cut sleeves. But the real stunner for our testers was the fact that we are offering two different lengths for each size. Something so many of them had been looking forever. We also got a thumbs up on our signature black collar ribbon – which obviously isn’t only a distinctive design element but also stabilizes the cut and keeps the shirt in shape after so many washes. 

»  Finest blend of Cotton & Micromodal
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»  Super-soft natural skin hugger
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»  Stays white throughout its lifetime
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»  More absorbent than regular fabrics
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»  Almost no shrinking after washing
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»  Slim fit style
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»  Mid-length slim cut sleeves
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»  Wearable as under- & stand alone
     T-shirt
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»  Signature black collar ribbon for
    long lasting fit
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»  12 sizes available: XS to XXL in a
    standard and long version


whytes_handmade_in_germany.jpg

The perfect white T-Shirt is: Handmade in Germany

IF YOU’D HAVE TO THINK OF A PLACE WHERE HIGH QUALITY STANDARDS AND EXPERT CRAFTSMANSHIP
ARE WORSHIPED LIKE RELIGIOUS MEMORABILIA: WHAT WOULD YOU COME UP WITH?

loving land of perfectionism, it felt even more natural to find a local manufacturer for the production of the perfect white T-Shirt. Especially since our fabrics are made in Western Europe as well – a fact that guarantees an easy, fast and emission-conscious supply chain. 

High quality and expert craftsmanship are the core values of our brand. If you’d have to think of a country that stands for exactly those principals, what would you come up with? See, there obviously is no alternative, is there? And since one of our founders also was born and raised in this quality


Who's behind the perfect white T-Shirt?

whytes_nadia_botzenhard

Nadia Botzenhard is a professional Fashion Designer. Having worked in New York City’s bustling fashion world for the last five years,
she knows: it’s the basics in fashion that get
the least design attention. She’s on board of whytes to change exactly that.

LinkedIn | Twitter

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whytes_thomas_escher

Thomas Escher is an award-winning Marketing Strategist who's been developing digital products for over a decade. For the fashion enthusiast nothing is more sinister than poor quality and bad craftsmanship. He's aboard to fight those demons.

LinkedIn | Twitter