Nadia Botzenhard, Creative Director
Nadia is a Tunisian-born, professional Fashion Designer, who'd been working in New York’s bustling Fashion Industry since 2009. She started her fashion career as a Sales and Marketing Consultant at "agent 011", one of New York's finest lifestyle showrooms located in the fancy neighborhood of SoHo. When John Richmond, one of England's top tier Ready-To-Wear Designers, offered her to lead his US-Sales Department out of New York, she took the opportunity with both hands. A career step that got her acquainted with the who's who of New York's fashion scene. Today, Nadia advises several European fashion brands in all aspects of their sales strategy and markets her own collection throughout selected retail boutiques across Europe. Nadia holds a Business Degree from the "University of Cooperative Education (UCE)", a Fashion Illustration Certificate from "FIT" and is fluent in Arabic, French, English and German. An advantage that she's eager to use, in order to establish "whytes" as an exclusive lifestyle brand for fashionable men around the world.

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Thomas Escher, Marketing Director
Thomas is a German-born, award-winning Marketing Strategist, who's been developing digital products for over a decade. He started his career in 2001, when signing up to work as a Marketing Manager for Hubert Burda Media, one of the biggest publishing houses in Europe. In 2009, Thomas took a leap of faith and moved from Munich to New York City, where he started to work as a Digital Consultant for renowned agencies and freelance clients. During his career, the 36 year old has been developing products and services for brands such as Audi, Mercedes, Microsoft and Fujitsu. Thomas holds a Marketing Degree from the "University of Cooperative Education (UCE), several Marketing and User Experience Certificates from New York's General Assembly and is fluent in English and German. For the self-trained fashion enthusiast nothing is more sinister than poor quality and bad craftsmanship. He is eager to eliminate both of these pet peeves by putting all of his career learnings into beautiful physical products for lifestyle-loving men.

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