"whytes" is making Headlines at Süddeutsche Zeitung

We've recently been interviewed by the highly renowned "Süddeutsche Zeitung". The outcome is a very nice founders portrait on the inception of "whytes" and our perfect white T-Shirt. But: see for yourselves. 

"A white T-Shirt represents coolness — it is a statement in the sense of its simplification," says Thomas Escher. Right: Nadia Botzenhard. (Photo: Stephan Rumpf, Süddeutsche Zeitung)

"A white T-Shirt represents coolness — it is a statement in the sense of its simplification," says Thomas Escher. Right: Nadia Botzenhard. (Photo: Stephan Rumpf, Süddeutsche Zeitung)

"They speak about 20 different shades of white, high-class cotton and coolness: Thomas Escher, 37, and Nadia Botzenhard, 35, promote their young fashion company "whytes" with the credo of having designed the perfect white T-Shirt for men. But is that even possible?"

Please access the German Version of the entire interview here. Unfortunately, there is no native English version available but if you don't mind reading the piece through Google Translate, you can do so here.

Stylishly yours,
Nadia & Thomas