"whytes": Besser gemacht — by Style in Progress

"Style in Progress" is one of the most important B2B Fashion Magazines internationally. We've been recently featured in their German issue. Here's a quick excerpt of what they think about "whytes" and the perfect white T-Shirt. 

Please access the full blown article in Style in Progress' digital journal on page 85.

Please access the full blown article in Style in Progress' digital journal on page 85.

"Es ist so simpel, es ist so essenziell: das weiße T-Shirt. Es besser zu machen, auf dieser Mission sind Designerin Nadia Botzenhard und Thomas Escher seit August 2015. Da brachten sie ihre zwei Shirts auf den Markt [...], gemeinsam mit fast 400 Fashion Influencern. Diesem Social-Media-Stunt sei Dank ist das Label aus München seither auf der medialen Überholspur. [...]"


"It's so simple but rather essential: the white T-Shirt. To improve and make it better has been the mission of Designer Nadia Botzenhard and Thomas Escher since August 2015. That's when they launched their first two products [...] in co-operation with almost 400 fashion enthusiasts. Thanks to this social media stunt, the label has been on the fast lane ever since. [...]"